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“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.” – Whitmore, 1992

I work with clients who appreciate the value of investing in themselves and are committed to results.

It’s rare that you come across someone who combines wisdom, skill and compassion like Charlotte does. Her business coaching has made a true impact on both my professional and personal journey. With patience, tenacity, crystal clear understanding of the subtleties that drive us and insight into what holds us back, Charlotte was able to help me make concrete positive changes that continue to reap rewards. Charlotte asked the right questions, challenged me to dig deeper even when it was hard, listened, and equipped me with the tools to progress. Indeed I have grown into a truer version of myself, more confident and self aware, clearer about recognising triggers and how to face them, happier. I have tremendous respect for her work and give my heartfelt recommendation to anyone thinking about doing coaching with Charlotte.

Rebecca, CEO Skillio

Defining your path to success

“Knowing yourself is the beginning of all wisdom”Aristotle

Charlotte Norris Coaching

My coaching is a results focused, collaborative process both in business and personal life: looking at where you are; where you would like to be and how to get there. Defining ‘there’ is the most exciting conversation you will ever have…

  • career progress
  • successful leadership
  • effective communication
  • cohesive, productive teams

Give me a call or email to discover more »

Charlotte Norris Coaching London, and Dubai

About Charlotte Norris

Charlotte brings to work a vitality and positivity; a powerful sense of intuition which combined with strong emotional intelligence enables her to identify very subtle undercurrents.

She has acquired, over 25 yrs of business experience, an in-depth understanding of the skills required for leading successful teams. With a depth of knowledge about, and a belief in people, Charlotte knows how to enable her clients to achieve sustainable change.
Quick to identify strengths, her capacity to put aside judgement has come from living within ten or so, very different cultures in her lifetime.

Working in sectors including the NHS; FMCG; travel, hospitality have given her a broad understanding of a variety of work cultures and the extraordinary demands on the people within.

Coaching for Individuals

“The privilege of a lifetime is to become who you really are. Where wisdom reigns there is no conflict between thinking and feeling”Jung

Charlotte Norris Coaching for Individuals

I will help you to access the knowledge you need to make the decisions that are the best for your situation.

Exploring where you are:

  • building awareness through dialogue
  • using advanced listening skills; observation, skilled questions, exercises

Where you would like to be:

  • vision; picture building
  • identifying hurdles 

How we get you there:

  • taking your vision to reality
  • working with you to make the changes that you choose to achieve

I started working with Charlotte in July 2016 after she was recommended to me by a friend. It was the first time I had had any form of coaching and we met weekly over a period of 3 months. My issue was really that I had moved from being a successful and independent career girl (I was a Director and co owner of a Media Company for 20 years) to being a stay at home mum for 10 years whilst bringing up my children. I was stuck not able to figure out how to move out of my rut. Charlotte helped me to focus on what I had achieved and to start to remember the good positive things I had to offer, thereby slowly boosting my confidence and self esteem. To be honest, this is half the battle. Many women who are at home for years lose sight of who they are and I found that it could be quite a depressing time. Charlotte turns all the negatives into positives which apparent ease. This process allowed me to ‘find my own solution’ to the bottleneck. Charlotte does not provide you with the answers, but rather creates an environment within which you can find your own solution to your problem thereby allowing you to move on. Charlotte is immensely ‘likeable’, down to earth and non judgemental and I would thoroughly recommend her to anyone.

Jo Wiggin

I am amazed at how my attitude about life has evolved over the last 6 months – and 6 coaching sessions with Charlotte. Although I had done quite a bit of thinking the previous year, and even seen a therapist before, I found coaching so much more focused. Not only we went over the “basics” (e.g. what I want to do with my life, what is important to me etc.), but the coaching approach was also very pragmatic (how to handle anger? how to get to the field I want to work in?), and forward-oriented. I have understood much more of my fears, and am learning to overcome them. My projects changed a lot, and most importantly, I am much more confident and understanding, and also… happier. Getting coached by someone you don’t know (yet) might seem daunting beforehand, but trust me it is 1000% times worth the money and effort – at least with Charlotte!

Celine, 26, Senior Strategy Consultant 

Coaching in Organisations

“If everyone is moving forward together, then success takes care of itself.”Henry Ford

Team Coaching

Teams are a group of individuals working towards a joint goal.

I am a fully trained team coach
I view each team as a unique group and create a bespoke process to work with them, looking at behaviour and performance, what is influencing both and identifying subtleties that are interfering with progress.

Coaching Organisations in London, Ras Al Khaimah and Dubai
Team coaching in London, Ras Al Khaimah and Dubai

Where are you now as a team:

  • individual perspectives
  • observing the team in normal conditions

Where do you want  to be:

  • identifying potential
  • raising awareness; vision
  • goal setting

What needs to change:

  • identifying issues

How we implement the change:

  • collaboratively we create a bespoke process
  • selecting tools and utilising them


  • reviewing, revising and reworking to ensure that the change is sustainable


I found Charlotte’s coaching extremely worthwhile, and enjoyed exploring many areas of my life in a relaxed, open and honest atmosphere. Charlotte asked questions that were both thoughtful and thought-provoking, allowing me to realise what I was really thinking or feeling. Rather than giving advice, her questions allowed me to explore topics deeply which gave me the confidence and self-assurance to come up with my own answers. I have learnt a lot about myself, and find I am still getting value from my time with Charlotte even though I have now finished my sessions. I frequently find myself recalling parts of our sessions when dealing with issues at work. Charlotte is very patient and I felt totally comfortable opening up to her at all times.

Emily, 23

Her style was very personal and I feel that she was very committed to me as her client. She created a comfortable atmosphere. She was very patient and non-judgemental. She is a great listener and always gave me enough space to speak. Still she was not afraid to challenge me when it was needed. Her experience brings her a lot of credibility in my eyes. I learned that there can be several different ways to do things right once you have a goal that you are committed to. Her coaching was very encouraging and beneficial to me in many ways.

International Coach Federation Peer Coaching (Tuula, Finland)

Charlotte has a calming and nonjudgemental presence. She actively listens and responds with empathy, providing affirmations and insightful questions. I felt extremely comfortable with Charlotte and was able to share very personal topics with her, which was beneficial to the coaching process and my outcomes. Personally, I was able to reflect on many subjects of my life and to organise my thoughts and action plan. I was able to see things more clearly and understand what my priorities are, and most importantly, why those are priorities. I also came up with an action plan that fits my current moment.

Diana, 26

Charlotte Norris Coaching Testimonials